Campaign Effectiveness Manager

1 week ago

Chandigarh, India National Law Training Institute Full time
NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.
We are looking for a results-driven Advertising Campaign Manager with deep expertise in Meta Ads (Facebook & Instagram) to drive high-impact campaigns. The ideal candidate will be a data-oriented performance marketer who can blend creativity with analytics to generate leads, optimize conversions, and maximize ROI.
Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.
Run A/B and multivariate tests on creatives, audiences, placements, and ad formats.
Continuously refine targeting, bidding, and creative strategy to improve results.
Analytics & Performance Tracking
Monitor and optimize KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
Create weekly and monthly performance reports with actionable insights.
Manage and optimize Google Ads campaigns (Search, Display, YouTube) as supporting channels.
Work closely with creative, design, and marketing teams to produce high-performing ad assets.
Stay updated with the latest Meta Ads policies, algorithm shifts, and best practices .

Proven hands-on experience in Meta Ads (Facebook & Instagram campaigns) .
Strong knowledge of performance marketing metrics, analytics, and reporting .
Solid experience with A/B testing and data-driven decision-making.
Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.
Proficiency in tools like Meta Business Manager, Google Analytics, Ads Reporting Dashboards .
Strong collaboration skills to work across creative and strategy teams.

Work Mode: Work From Office

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