Ad Campaign Manager

3 weeks ago

Chandigarh, India National Law Training Institute Full time
We are hiring
About NLTI
NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.
Role Overview
We are looking for a results-driven Advertising Campaign Manager with deep expertise in Meta Ads (Facebook & Instagram) to drive high-impact campaigns. The ideal candidate will be a data-oriented performance marketer who can blend creativity with analytics to generate leads, optimize conversions, and maximize ROI.
Key Responsibilities
Campaign Management & Execution
Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.
Strategize campaigns tailored for lead generation, engagement, and conversions .
2. Optimization & A/B Testing
Run A/B and multivariate tests on creatives, audiences, placements, and ad formats.
Continuously refine targeting, bidding, and creative strategy to improve results.
3. Analytics & Performance Tracking
Monitor and optimize KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
Use advanced analytics to understand customer journeys and improve attribution .
Create weekly and monthly performance reports with actionable insights.
4. Cross-Platform Expertise
Manage and optimize Google Ads campaigns (Search, Display, YouTube) as supporting channels.
Coordinate multi-channel campaigns for holistic marketing impact.
5. Collaboration & Strategy
Work closely with creative, design, and marketing teams to produce high-performing ad assets.
Research competitors, market trends, and audience behavior to inform ad strategy.
Stay updated with the latest Meta Ads policies, algorithm shifts, and best practices .
Qualifications
Proven hands-on experience in Meta Ads (Facebook & Instagram campaigns) .
Strong knowledge of performance marketing metrics, analytics, and reporting .
Expertise in lead generation campaigns with measurable results.
Solid experience with A/B testing and data-driven decision-making.
Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.
Proficiency in tools like Meta Business Manager, Google Analytics, Ads Reporting Dashboards .
Excellent analytical thinking, market research, and problem-solving skills.
Strong collaboration skills to work across creative and strategy teams.
Salary: 25K-35K per month
Work Mode: Work From Office

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