Ad Campaign Manager

3 weeks ago

Chandigarh, India National Law Training Institute Full time

We are hiring

About NLTI

NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.

Role Overview

We are looking for a results-driven Advertising Campaign Manager with deep expertise in Meta Ads (Facebook & Instagram) to drive high-impact campaigns. The ideal candidate will be a data-oriented performance marketer who can blend creativity with analytics to generate leads, optimize conversions, and maximize ROI.

Key Responsibilities

1. Campaign Management & Execution

- Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.
- Strategize campaigns tailored for lead generation, engagement, and conversions.

2. Optimization & A/B Testing

- Run A/B and multivariate tests on creatives, audiences, placements, and ad formats.
- Continuously refine targeting, bidding, and creative strategy to improve results.

3. Analytics & Performance Tracking

- Monitor and optimize KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
- Use advanced analytics to understand customer journeys and improve attribution.
- Create weekly and monthly performance reports with actionable insights.

4. Cross-Platform Expertise

- Manage and optimize Google Ads campaigns (Search, Display, YouTube) as supporting channels.
- Coordinate multi-channel campaigns for holistic marketing impact.

5. Collaboration & Strategy

- Work closely with creative, design, and marketing teams to produce high-performing ad assets.
- Research competitors, market trends, and audience behavior to inform ad strategy.
- Stay updated with the latest Meta Ads policies, algorithm shifts, and best practices.

Qualifications

- Proven hands-on experience in Meta Ads (Facebook & Instagram campaigns).
- Strong knowledge of performance marketing metrics, analytics, and reporting.
- Expertise in lead generation campaigns with measurable results.
- Solid experience with A/B testing and data-driven decision-making.
- Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.
- Proficiency in tools like Meta Business Manager, Google Analytics, Ads Reporting Dashboards.
- Excellent analytical thinking, market research, and problem-solving skills.
- Strong collaboration skills to work across creative and strategy teams.

Salary: 25K-35K per month

Work Mode: Work From Office

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