Ad Campaign Manager

3 days ago

chandigarh, India National Law Training Institute Full time

We are hiring

About NLTI

NLTI (National Law Training Institute) is a leading EdTech initiative dedicated to empowering law aspirants with personalized, high-quality preparation resources for CLAT, AILET, NLSAT, CUET PG, and other competitive exams. With a vision to revolutionize legal education, NLTI combines expert guidance, innovative learning tools, and real-world mentorship to create a structured and effective study ecosystem.

Role Overview

We are looking for a results-driven Advertising Campaign Manager with deep expertise in Meta Ads (Facebook & Instagram) to drive high-impact campaigns. The ideal candidate will be a data-oriented performance marketer who can blend creativity with analytics to generate leads, optimize conversions, and maximize ROI.

Key Responsibilities

  • Campaign Management & Execution
  • Plan, launch, and manage campaigns across Meta platforms (Facebook & Instagram) – including reels, stories, feed ads, and audience networks.
  • Strategize campaigns tailored for lead generation, engagement, and conversions.

2. Optimization & A/B Testing

  • Run A/B and multivariate tests on creatives, audiences, placements, and ad formats.
  • Continuously refine targeting, bidding, and creative strategy to improve results.

3. Analytics & Performance Tracking

  • Monitor and optimize KPIs: CTR, CPC, CPA, ROAS, Conversion Rate, and Lead Quality.
  • Use advanced analytics to understand customer journeys and improve attribution.
  • Create weekly and monthly performance reports with actionable insights.

4. Cross-Platform Expertise

  • Manage and optimize Google Ads campaigns (Search, Display, YouTube) as supporting channels.
  • Coordinate multi-channel campaigns for holistic marketing impact.

5. Collaboration & Strategy

  • Work closely with creative, design, and marketing teams to produce high-performing ad assets.
  • Research competitors, market trends, and audience behavior to inform ad strategy.
  • Stay updated with the latest Meta Ads policies, algorithm shifts, and best practices.


Qualifications

  • Proven hands-on experience in Meta Ads (Facebook & Instagram campaigns).
  • Strong knowledge of performance marketing metrics, analytics, and reporting.
  • Expertise in lead generation campaigns with measurable results.
  • Solid experience with A/B testing and data-driven decision-making.
  • Familiarity with Google Ads (Search, Display, YouTube) is a strong plus.
  • Proficiency in tools like Meta Business Manager, Google Analytics, Ads Reporting Dashboards.
  • Excellent analytical thinking, market research, and problem-solving skills.
  • Strong collaboration skills to work across creative and strategy teams.


Salary: 25K-35K per month

Work Mode: Work From Office

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