Lead for Professional Development

1 week ago

Bangalore, India EasyBuy Full time

To lead the design and development of the Women’s Ethnic Wear range by translating consumer insights, fashion trends, and brand vision into commercially successful and trend-forward collections. The role is responsible for driving design innovation, ensuring timely range delivery, and maintaining distinct brand aesthetic across all seasons. Lead the design strategy and range planning as per the seasonal buying calendar. Conceptualize and develop trend-right, value-focused collections aligned with Easybuy’s brand positioning. Plan and conduct range presentations to showcase the creative direction and seasonal stories. Use the Easybuy color palette as a base, ensuring consistency and brand coherence. Oversee preparation and accuracy of tech packs, ensuring design integrity during production. Lead trend research through domestic and international market studies, online platforms, and forecasting agencies. Translate insights into seasonal mood boards, color stories, and key silhouette directions. Conduct competitive benchmarking and retail analysis to identify opportunity areas for growth. Deliver impactful trend presentations as per the design calendar to guide category direction. Evaluate commercial viability of design ideas considering cost, functionality, and market potential. Drive innovation in design processes, ensuring freshness in concepts and efficiency in execution. Mentor and guide the design team, fostering creativity, accountability, and attention to detail. Build a culture of cross-functional collaboration and design excellence. Ensure all designs align with business objectives, value positioning, and brand DNA. Timely handover of the seasonal range to achieve style-level sell-through. ~ Achievement of option-level sell-through within the Women’s Ethnic category. ~100% adherence to the design and buying calendar. ~ Strong design performance metrics in sell-through, freshness ratio, and trend adoption.

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