Performance marketing

3 weeks ago

Narela, India Altudo Full time
Be part of a high-growth digital and customer experience consulting firm that is growing by over 50% in the last year and is forecasting growth of 50% year on year in the next two years.
We are looking for an experienced and self-driven Digital Account Manager to join our marketing team As a Digital Account Manager at our company, your main duty will be to develop and manage digital marketing strategies with our clients and help them achieve their digital marketing goals.
Some of their goals may include better online presence and impressions, better lead generation or more streamlined marketing and sales processes. Your role will be extremely important for customer success, satisfaction, and ultimately, loyalty.
We Want You
Managing day-to-day ad operations for Altudo paid marketing accounts including cross-platform data analysis, bid optimization, adcopy optimization, keyword optimization (including search term addition/negation, match types, labels and enabling/disabling, quality scores), overall account optimization score, new campaign creation, tag placements, analytics tracking etc.
Core responsibilities:
• Creating, developing & implementing effective paid search strategies
• Executing & optimizing many PPC campaigns simultaneously
• Overseeing campaigns across a number of search platforms (e.g. Google Ad Words, Bing)
• Targeting selected audiences through researching keywords
• Managing campaign budgets & adjusting bids to optimise the ROI
• Tracking daily, weekly & monthly KPI's to identifying opportunities for improvement
• Reporting KPI's to management on a regular basis through various dashboards
• Producing engaging, clear & concise copy for campaigns
• Ensuring that campaigns are aligned across multiple channels
• Building and strengthening key relationships across PPC ad platforms and various vendors
• Reducing the risk of click fraud
• Staying current with PPC & SEM trend and techniques
• Collaborate with marketing teams to guide A/B tests, incrementally tests, and spend scaling tests on online campaigns to identify what works best.
• Test new channels and trends (such as voice search, AR, VR, Digital Out of Home, etc.).
• Optimize marketing budgets to minimize Cost Per Acquisition and constantly find ways to maximize Return on Ad Spend.
• Research competitors and their strategies to find the gaps in the industry and accordingly set up marketing and advertising goals for the brand.
• Leverage customer insights to better segment, target and reach potential customers.
• Explore new marketing opportunities such as social media channels, apps, ad formats, etc.
Requirements:
• Minimum of 6-8 years' experience as a PPC Manager or Digital Marketing Specialist
• Strong analytical skills and dashboard creation
• Understanding of digital marketing concepts and SEM
• Experience with multiple platforms, e.g. Ad Words, Facebook, Yahoo, Bing
• Working knowledge of Google Analytics or similar analytical tools
• Excellent communication, both verbal and written
• Analytically minded and strong in arithmetic
• BSc/BA in Marketing, Digital Media or a relevant experience
About Altudo
Altudo is an award-winning customer experience consulting firm with a global presence across the US, Canada, and South America. Recognized as one of the fastest-growing companies in America by Inc. 5000 and honored in the Deloitte Technology Fast 500 North America, Altudo has cemented its position as a leader in the industry. Altudo is proud to be recognized among India’s top 50 Best Companies to Work For™ in 2022 and 2023 by the Great Place to Work® Institute. It is also certified as a great workplace for women and millennials.
Over the last two decades, we have established ourselves as a leader in the customer experience space, with over fifty Fortune500 companies among our clients. We specialize in creating solutions that improve customer experience and drive revenue. Our work has earned us numerous accolades and international recognition. Our success is rooted in our people and our work culture. We provide fast-track growth opportunities to our top performers and foster entrepreneurial avenues that contribute to their holistic development at Altudo. Additionally, we have strong alliances with Sitecore (Platinum), Microsoft, Big Commerce, and Adobe.
Learn more about us at

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