Digital marketing intern
1 day ago
Company Description
John Pride is a diversified conglomerate that was founded in 2003, with majority business interests in the textile and apparel sectors. The company produces premium garments for plus size men. With over 10 exclusive stores in 5 cities, John Pride has also been a leading player in Denims.
Job Overview:
We are seeking a highly motivated and creative individual to join our team as a Digital Marketing Intern. As a key member of our marketing team, you will be responsible for managing and optimizing various digital advertising channels, including Facebook Ads, Instagram Ads, Google Ads, SEO, Amazon Ads and Whats App Marketing . The ideal candidate will have a passion for digital marketing, strong analytical skills, and the ability to create compelling ad campaigns.
Responsibilities:
1. Social Media Advertising:
- Develop and execute effective Facebook Ads and Instagram Ads campaigns to increase brand visibility and drive engagement.
- Monitor and optimize ad performance based on key metrics, such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS).
- Stay updated on industry trends and implement best practices for social media advertising.
2. Search Engine Advertising:
- Create and manage Google Ads campaigns to enhance online visibility and generate relevant traffic.
- Conduct keyword research, analyze performance data, and adjust strategies to improve campaign effectiveness.
- Implement A/B testing to refine ad copy and landing page elements.
3. Whats App Marketing:
- Develop and implement creative Whats App marketing strategies to reach target audiences.
- Manage communication campaigns via Whats App, ensuring compliance with privacy regulations and guidelines.
- Track and analyze campaign performance, making data-driven adjustments for optimal results.
4. Weekly Reporting:
- Generate comprehensive weekly reports summarizing key performance indicators (KPIs) for each advertising channel.
- Provide insights and recommendations based on data analysis to improve campaign performance.
- Collaborate with the team to identify opportunities for optimization and growth.
Qualifications:
- Currently enrolled in or recently graduated from a marketing, business, or related program.
- Strong interest in digital marketing and social media.
- Familiarity with Facebook Ads Manager, Instagram Ads, Google Ads, SEO and Whats App Business API.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Excellent communication skills, both written and verbal.
- Proactive, detail-oriented, and able to manage multiple tasks in a fast-paced environment.
*Note: This is a paid internship.
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