Retention Marketing Strategist

2 weeks ago

Noida, Uttar Pradesh, India STAGE Technologies Private Limited Full time
Retention Marketing Strategist

At STAGE Technologies Private Limited, we are seeking an innovative Retention Marketing Strategist to join our team. This role requires a data-driven approach, creative thinking, and a deep understanding of customer behavior.

Key Responsibilities:
  • Develop and execute retention strategies to increase customer lifetime value, reduce churn, and foster long-term relationships with our consumer base.
  • Manage the roadmap for retention focused features, including push notifications, and execute them from planning to completion.
  • Segment the customer base and personalize retention initiatives based on behavioral patterns, preferences, and lifecycle stages.
  • Lead Loyalty Program Management, planning, implementing, and optimizing customer loyalty programs to incentivize repeat purchases and enhance customer loyalty.
  • Analyze program performance, assess ROI, and make data-driven adjustments to improve program effectiveness.
  • Design and execute targeted email campaigns, newsletters, and CRM initiatives to nurture customer relationships and drive engagement.
  • Develop personalized content and messaging strategies to increase customer re-engagement and retention.
  • Utilize data analytics and customer insights to understand behavior, identify retention opportunities, and predict churn risk factors.
  • Collaborate with marketing, product, and customer service teams to align retention strategies with overall business objectives and product enhancements.
  • Communicate customer insights and trends to relevant stakeholders for informed decision-making.
  • Develop and manage referral programs, encouraging satisfied customers to advocate for the brand and drive new customer acquisition.
Requirements:
  • Bachelor's degree in Engineering, Master's degree preferred.
  • Proven experience in a senior-level retention marketing role, with a successful track record of developing and implementing impactful strategies.
  • Proficiency in CRM tools, email, WhatsApp, SMS marketing platforms, and analytics tools such as CleverTap, GupShup, etc.
  • Strong analytical skills with the ability to interpret data, generate insights, and drive actionable recommendations.
  • Creative thinking and strategic mindset with a customer-centric approach.
  • Excellent communication, project management, and team collaboration skills.

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