Product Marketing Strategist
3 weeks ago
Job Title: Product Marketing Strategist
We are seeking a skilled Product Marketing Strategist to develop and execute marketing strategies that drive awareness and adoption of our product. The ideal candidate will have a proven track record of success in B2B product marketing and a passion for driving growth through effective marketing strategies.
Key Responsibilities:
- Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
- Conceptualize and create educational product and solution content for various platforms
- Conduct market, customer, and competitive analysis to inform marketing strategies
- Communicate value proposition and provide high-value sales tools, training, and collateral
- Develop and implement strategies to drive product awareness and demand
- Serve as a company spokesperson and thought leader for the product
Requirements:
- BA/BS (MBA preferred) with 8+ years of experience in a similar position
- Proven experience creating marketing plans that encompass strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
- Experience initiating and driving a range of GTM programs, including webinars, tradeshows, social media, content marketing, etc.
- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail
- Ability to effectively lead, inspire, and mentor direct and indirect reports
- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing
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