Digital Marketing Strategist

2 weeks ago

Noida, Uttar Pradesh, India Clixlogix technologies Full time
Job Title: Senior Digital Marketing Lead

We are searching for a dynamic Digital Marketing Strategist to spearhead our digital marketing initiatives across all channels. This role is responsible for developing and executing a full-spectrum digital marketing strategy that aligns with business objectives, drives brand awareness, and fuels customer acquisition and engagement.

Key Responsibilities:

  1. Develop, implement, and optimize a comprehensive digital marketing strategy that spans across various digital channels (SEO, SEM, email, social media, content marketing, etc.).
  2. Align marketing objectives with overall business goals to enhance lead generation, conversion, and customer retention.
  3. Oversee on-page and off-page SEO efforts, ensuring continuous improvements in keyword ranking, organic traffic, and domain authority.
  4. Manage paid search, display, and social media advertising campaigns to maximize ROI and reach target audiences effectively.
  5. Guide content marketing strategy to produce relevant, engaging content that supports customer journey stages and brand storytelling.
  6. Lead social media strategy to drive brand engagement, foster community, and generate leads.
  7. Analyze digital marketing performance metrics and KPIs to gauge success and refine strategies.
  8. Lead a team of digital marketing professionals, including content creators, social media managers, and data analysts.
Requirements

Qualifications:

  1. Bachelor's degree in Marketing, Business, or a related field; Master's degree or certifications in digital marketing are a plus.
  2. 5+ years of experience in digital marketing, with a proven track record of success in multi-channel campaigns.
  3. Strong knowledge of SEO, SEM, content marketing, social media, and email marketing best practices.
  4. Experience with marketing automation platforms and analytics tools.
  5. Excellent leadership, communication, and project management skills.
  6. Ability to adapt to a fast-paced environment and stay updated on digital marketing trends.

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