Chief Marketing Officer for Workforce Solutions

2 days ago

Dombivli, Maharashtra, India beBeeMarket Full time US$ 10,00,000 - US$ 15,00,000

Simplify your workforce solutions with our cutting-edge VMS platform.

We are seeking a seasoned Director of Marketing and Demand Generation to elevate our brand positioning, drive growth strategy, and fuel customer acquisition in the competitive HR Tech SaaS landscape.

This leadership role will develop and execute a global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions us as a market leader in contingent workforce management and talent technology.

  • Drive multi-channel demand generation programs to fuel pipeline growth and revenue acceleration across global locations.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation.
  • Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
  • Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.
Key Responsibilities:
  • Position our VMS solution as the premier choice by leveraging thought leadership, content marketing, PR, and digital campaigns.
  • Lead brand messaging and storytelling to differentiate our platform in the HR Tech SaaS landscape.
  • Align marketing efforts with sales, product, and executive leadership to ensure a unified go-to-market (GTM) strategy.
Demand Generation & Growth Marketing
  • Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish our authority in workforce solutions.
  • Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
  • Develop and execute conference, event, and sponsorship strategies to position us at the forefront of HR Tech and contingent workforce events.
Customer & Partner Marketing
  • Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
  • Develop co-marketing initiatives with ecosystem partners to expand market reach.
  • Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.
Analytics & Performance Optimization
  • Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
  • Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
  • Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

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