Retention Strategist

2 days ago

Nashik, Maharashtra, India beBeeRetention Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Description:

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  • Preventing User Churn: A Critical Role">

  • We are seeking a data-driven and creative professional to develop strategies that prevent user churn and re-engage lapsed listeners.

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  • Key Responsibilities:">
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    • At-Risk User Intervention (Churn Prevention):">
      • ">

      • Analyze predictive models and identify listeners showing signs of disengagement.

        ">

      • Engage directly with at-risk users through surveys and interviews to uncover root causes of dissatisfaction.

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      • Develop proactive campaigns triggered by at-risk behavior to re-engage users before they cancel.

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      ">
    • Lapsed User Reactivation (Win-Back Strategy):">
      • ">

      • Architect end-to-end strategies for bringing back churned subscribers, including segmenting users based on past listening behavior and time since churn.

        ">

      • Test compelling offers and hyper-personalized content to find the perfect reason for listeners to return.

        ">

      • A/B test offers, messaging, and channels to build a playbook of cost-effective methods for reactivating user cohorts.

        ">
      ">
    • Analytics & Cross-Functional Collaboration:">
      • ">

      • Owning and reporting on core KPIs for your domain: Churn Rate, Save Rate, Reactivation Rate, and ROI of campaigns.

        ">

      • Providing clear data and qualitative insights to Product and Content teams to prioritize roadmap features addressing core churn drivers.

        ">

      • Working closely with the main lifecycle team to ensure seamless user experience.

        ">
      ">

      Requirements:

      ">
      • ">

      • 4-7 years of focused experience in churn management, user reactivation, or save strategies within B2C subscription or mobile app business.

        ">

      • Innovative Problem-Solver: Think creatively, challenge assumptions, and build industry-leading churn-mitigation strategies.

        ">

      • Hands-On Campaign Execution: Experience building, launching, and optimizing campaigns using marketing automation platforms.

        ">

      • Analytically Sharp: Strong proficiency with SQL and experience with product analytics tools.

        ">

      • An Experimenter's Mindset: Design and interpret A/B tests to get clear, actionable answers.

        ">

      • A Passion for Music is Key: Genuine interest in music and audio will give you an edge in crafting resonant campaigns.

        ">
      ">

      Benefits:

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      Please note that this role involves working with sensitive information and requires a high level of discretion.

      ">

      Others:

      ">

      Genuine interest in music and audio will give you an edge in crafting resonable campaigns.

      "]",

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