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Director - Strategy Lead

1 month ago

Gurgaon, Haryana, India Mindshare Full time
About the Role

Mindshare is seeking a seasoned professional to lead our digital strategy efforts. As a Director - Strategy, you will be responsible for decoding digital data, marrying offline and online data, and developing comprehensive strategies to drive business growth.

Key Responsibilities
  • Provide strategic communications and planning leadership on driving data-driven automation for Mindshare.
  • Act as the go-to person for data strategy and have a strong understanding of cross-channel media strategy.
  • Support the team that works on annual marketing strategies along with the Client Leadership team and specialist units.
  • Develop creative ideas and disruptive automation projects driving innovations for the client, aligned with their business, customer, and brand goals.
  • Drive consumer understanding to draw insights that impact our brand plans.
  • Keep abreast of media innovations and developments and find links to enrich brand plans with future-proof technology-led mindset.
Requirements
  • Strong depth and width of data & tech expertise, combined with knowledge of integrated operations.
  • A data-led and consumer-first approach to digital marketing automation vision.
  • Centre-brained approach, combining analytics and artificial intelligence.
  • Exposure to leading techniques and tools in the areas of marketing, brand planning, research (qualitative and quantitative), consulting.
  • Strong understanding & passion for innovation around projects such as consumer-first data clean rooms.
  • Highly passionate, collaborative, outgoing, creative data strategist.
  • Strong tool & analytical skills.
  • Self-motivated, proactive, highly organized, and drives for business results with urgency.
  • Able to design, implement, and analyze primary data research and need of dashboarding with minimal supervision.
About Mindshare

Mindshare, the global media agency network, and part of WPP, the largest marketing communications network in the world, has more than 7,000 employees, in 116 offices across 86 countries. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork, and provocation.

Mindshare's network of people are acutely aware of what's happening in their city, and believe all great communication begins and ends in media. In 2014 Mindshare Asia Pacific was the only media agency to be ranked in the top ten in Campaign Asia's Most Admired Companies survey, and was also seen as the best agency to work at in the region.

Mindshare APAC has won over 250 awards in the past year – and counting, including the 'Campaign Asia Pacific Agency of the Year, 2013' and the SMARTIESTM APAC 'Agency Network of the Year 2014' for the second consecutive year.

To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com.

About India

India is a mobile-first internet market with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks.

Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.