Sales and Marketing Professional

2 days ago

Chennai, Tamil Nadu, India beBeeProduct Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Product Marketing Specialist

We are seeking a seasoned Product Marketing Specialist to join our team. This is an exciting opportunity for someone who is passionate about developing and executing effective marketing strategies that drive product adoption and revenue growth.

  • Job Description:
  • To develop and execute go-to-market strategies that drive product adoption and revenue growth, through market research, segmentation, positioning, messaging, and branding.
  • To work closely with cross-functional teams, including product development, product managers, sales teams, and designers to ensure that the product messaging is consistent across all channels.
  • To analyze performance of product marketing assets and use data insights to optimize future product marketing strategies.
  • To monitor key performance indicators (KPIs) such as product adoption, revenue, and customer feedback to measure the success of the product marketing efforts.

Requirements and Qualifications:

  • A bachelor's degree in marketing, business, computer science or a related field, MBA or Master Degree preferred.
  • Minimum 6-10 years of experience in product marketing and/or product management in an enterprise B2B or SaaS environment. Experience in HCM or payroll considered an advantage.
  • Marketing expertise: an experienced product marketer with a strong understanding of product marketing principles and tactics, including market research, segmentation, positioning, messaging, and branding.
  • Product knowledge: deep understanding of a company's products or services, as well as the market and competition.
  • Communication skills: Excellent communication skills, both written and verbal. Strong analytical and synthesizing skills to translate technical content into compelling, value-based messages. Demonstrated ability to articulate a product value proposition and create compelling messaging that resonates with the target audience. Excellent presentation skills essential.

Key Skills:

  • Market research, segmentation, positioning, messaging, and branding.
  • Product development, product managers, sales teams, and designers.
  • Analytics and data-driven decision making.
  • Cross-functional collaboration and stakeholder management.
  • Communication and presentation skills.

Benefits:

  • A competitive salary and benefits package.
  • The opportunity to work with a dynamic and innovative team.
  • Professional development and growth opportunities.

About Us:

  • We are a leading provider of cloud-based human capital management solutions.
  • We are committed to delivering exceptional customer service and support.

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