Senior Marketing Director

3 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time US$ 1,20,000 - US$ 1,60,000

Job Overview

We are seeking an experienced marketing professional to lead and expand our inbound marketing efforts. This role is pivotal in driving brand awareness, generating qualified leads, and supporting revenue growth in the U.S. B2B market.

Key Responsibilities:

  • Inbound Marketing Strategy: Develop and execute comprehensive strategies to attract high-quality leads through content marketing, SEO, email campaigns, and social media.
  • Content Development: Collaborate with content creators to produce engaging and informative content that addresses customer needs, including blogs, whitepapers, case studies, and webinars.
  • SEO Optimization: Implement best practices to improve organic search rankings and drive traffic to our website.
  • Campaign Management: Plan and manage multi-channel marketing campaigns, ensuring alignment with sales objectives and tracking performance metrics.
  • Market Research: Conduct thorough analysis to understand customer needs, industry trends, and competitive landscape, informing marketing strategies.
  • Lead Nurturing: Develop programs to move prospects through the sales funnel effectively.
  • Collaboration: Work closely with sales, product, and customer success teams to ensure cohesive messaging and alignment across all touchpoints.

Qualifications:

  • Experience: 5-8 years of marketing experience in B2B SaaS companies, with a focus on the U.S. market.
  • Industry Knowledge: Familiarity with vendor verification, compliance, and onboarding processes is highly desirable.
  • Skills:
    • Proven track record in developing and executing successful inbound marketing campaigns.
    • Strong understanding of SEO, content marketing, and lead generation strategies.
    • Proficiency in marketing automation tools and CRM systems.
    • Excellent analytical skills to measure and report on campaign performance.
    • Exceptional communication and project management abilities.

About Our Ideal Candidate

We seek a dynamic and experienced marketing professional who can leverage their expertise to drive business growth and deliver exceptional results. If you have a passion for marketing and a proven track record of success, we encourage you to apply.

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