Marketing Manager

3 days ago

Gurgaon, Haryana, India beBeeSports Full time ₹ 15,00,000 - ₹ 28,00,000

Job Overview

The primary function of this role is to drive the development and execution of sports marketing strategies in India, with a focus on Cricket.

  • Develop and implement comprehensive marketing plans that align with the company's goals and objectives.
  • Manage relationships with key stakeholders, including sponsors, partners, and athletes.
  • Work closely with cross-functional teams to ensure successful event execution and brand activation.
  • Monitor market trends and competitor activity to stay ahead in the competitive landscape.
  • Contribute to the development of marketing campaigns and promotional materials.

Key Responsibilities:

  • Responsible for leading the sports marketing team in India, managing all aspects of kit servicing operations for TEAM INDIA - Men's, Women's, Youth, First Class, and Domestic teams.
  • Work cross-functionally with the product and sourcing teams to maintain a safe inventory level for all TEAM INDIA requirements on an annual basis, the Future Tours Program.
  • Work closely with Supply Chain Management to ensure timely deliveries to TEAM INDIA.
  • Act as a liaison between the company and BCCI, ensuring clear communication and alignment on product requests, marketing collaterals, and promotions.
  • Identify opportunities for collaboration and partnership enhancement to strengthen the brand's presence in the cricketing community in India.
  • Execute the sports marketing with the category lead developing contracted and non-contracted athlete rosters for all sports.
  • Ensure global marketing guidelines are upheld during execution of concepts to the local market.
  • Work with the Brand Comms team in the implementation of marketing events.

Professional Background:

  • Minimum 3-4 years of experience in sports and marketing, with a focus on the Indian market.
  • Strong understanding of the sports landscape in India and passion for sports.
  • Excellent communication and presentation skills.
  • Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

Requirements:

  • Experience working in sports marketing, preferably with a focus on Cricket.
  • Knowledge of the Indian sports industry and market trends.
  • Strong network of contacts within the sports and marketing industry.
  • Ability to work independently and collaboratively as part of a team.

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