Marketing Manager

2 weeks ago

Gurgaon, Haryana, India CoTrav Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and managing marketing strategies that drive growth, enhance brand visibility, and increase customer engagement. This role requires a strategic thinker with a deep understanding of market trends, excellent leadership skills, and a proven track record of successful marketing campaigns.

Key Responsibilities:

  1. Strategic Planning:

  2. Develop and execute comprehensive marketing plans and strategies aligned with company goals.

  3. Conduct market research and analyze trends to identify new marketing opportunities.

  4. Collaborate with the executive team to define marketing objectives and KPIs.

  5. Campaign Management:

  6. Oversee the creation and implementation of multi-channel marketing campaigns.

  7. Manage the marketing budget, ensuring effective allocation of resources.

  8. Track and analyze campaign performance, providing regular reports to stakeholders.

  9. Brand Management:

  10. Ensure consistent brand messaging across all marketing channels.

  11. Develop and maintain brand guidelines and ensure compliance across the organization.

  12. Enhance brand awareness and market positioning through innovative marketing initiatives.

  13. Team Leadership:

  14. Lead, mentor, and develop a high-performing marketing team.

  15. Foster a collaborative and creative work environment.

  16. Set clear goals and expectations, providing regular feedback and performance evaluations.

  17. Digital Marketing:

  18. Drive the company's digital marketing efforts, including SEO, SEM, social media, email marketing, and content marketing.

  19. Utilize data analytics to optimize digital marketing strategies and improve ROI.

  20. Stay updated with the latest digital marketing trends and technologies.

  21. Customer Engagement:

  22. Develop strategies to increase customer acquisition, retention, and loyalty.

  23. Analyze customer feedback and market data to refine marketing strategies.
  24. Create compelling content and communications that resonate with target audiences.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
  • 5+ years of experience in marketing, with at least 3 years in a senior management role.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong understanding of digital marketing channels and tools.
  • Excellent leadership and team management skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills.
  • Creative thinker with the ability to develop innovative marketing solutions.
  • Ability to thrive in a fast-paced and dynamic work environment.

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