Digital Marketing Strategist

3 days ago

Vijayawada, Andhra Pradesh, India beBeeDigitalMarketingStrategist Full time ₹ 6,00,000 - ₹ 10,00,000

Job Description:

We are seeking a seasoned Digital Marketing Strategist to lead our performance marketing efforts. As a key member of our team, you will be responsible for developing and executing data-driven strategies across multiple digital channels.

About the Role:

This is a challenging and rewarding opportunity for an experienced marketer who can balance big-picture vision with hands-on expertise in digital marketing. You will work closely with our growth, product, and sales teams to align campaigns with business goals and drive sustainable outcomes.

Your Responsibilities:

  • Develop and execute multi-channel paid media strategies that drive conversions and revenue growth.
  • Prioritize budget allocation, forecasting, and performance reporting to inform leadership decisions.
  • Create frameworks for continuous testing and optimization, from ad creatives to conversion funnels.
  • Collaborate with cross-functional teams to ensure campaign alignment with business objectives.
  • Apply data-driven methodologies for attribution, incrementality, and lifetime value optimization.
  • Lead and develop a team of digital marketers, fostering innovation and accountability.

Requirements:

To be successful in this role, you will need:

  • 7+ years of experience in digital marketing, with a proven track record of scaling campaigns.
  • Expertise in multi-channel paid media and advanced analytics tools (GA4, Looker Studio, Tableau, Power BI).
  • Knowledge of CRO, attribution modeling, and growth experimentation.
  • Demonstrated leadership skills and ability to guide teams and influence stakeholders.
  • A growth mindset combining strategic vision with hands-on problem-solving.

About Us:

We are a dynamic and innovative organization committed to driving business growth through digital marketing excellence. We offer a collaborative and supportive work environment, with opportunities for professional development and career advancement.

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