Market Mix Modelling Expert

3 days ago

Allahabad, Uttar Pradesh, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 30,00,000
Job Description

As a market mix modelling expert, you will serve as the primary point of contact for client engagements involving market mix modelling.

You will be responsible for understanding client business challenges, marketing strategy, and objectives to design customized modelling approaches.

Your role will involve translating analytical results into strategic recommendations for media planning and budget allocation.

You will lead the design, development, and validation of market mix modelling using econometric/statistical tools.

Additionally, you will analyse historical media and sales data to identify key drivers of performance.

You will provide scenario analysis and media optimization insights to guide marketing decisions.

Furthermore, you will integrate market mix modelling results with other measurement approaches such as MTA or brand health tracking.

  • Key Responsibilities:
  • Act as the primary point of contact for client engagements involving market mix modelling.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches.
  • Translate analytical results into strategic recommendations for media planning and budget allocation.
  • Lead the design, development, and validation of market mix modelling using econometric/statistical tools.
  • Analyse historical media and sales data to identify key drivers of performance.
  • Provide scenario analysis and media optimization insights to guide marketing decisions.
  • Integrate market mix modelling results with other measurement approaches such as MTA or brand health tracking.
  • Additional Tasks:
  • Conduct advanced statistical analysis using regression models and time-series analysis.
  • Develop expertise in various marketing analytics tools and technologies.
Required Skills and Qualifications

The ideal candidate will possess excellent analytical skills, experience with econometric/statistical tools, and strong communication skills. They will also have the ability to work independently and collaboratively as part of a team.

  • Experience with market mix modelling and econometric/statistical tools
  • Strong analytical and problem-solving skills
  • Excellent communication and interpersonal skills
  • Ability to work independently and collaboratively as part of a team
Benefits

This role offers a unique opportunity to work on challenging projects, develop your skills, and contribute to the growth and success of our organization.

  • Opportunity to work on challenging projects
  • Professional development and growth opportunities
  • Collaborative and dynamic work environment
Others

We are an equal opportunities employer and welcome applications from diverse candidates. Please submit your resume and cover letter to apply for this position.

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