Director of Digital Business Development

2 weeks ago

Noida, Uttar Pradesh, India beBeeDigital Full time ₹ 2,00,00,000 - ₹ 2,50,00,000
Marketing Leader for Digital Innovation

We are seeking an experienced Marketing Leader to drive digital innovation and lead our marketing efforts. This is a unique opportunity to shape the future of our organization.

  • GTM Strategy: Develop and execute global marketing strategies to expand into new territories, leveraging digital channels to reach key audiences.
  • Positioning & Messaging: Craft compelling value propositions and narratives to differentiate our products in a competitive market.
  • Campaigns & Lead Generation: Design and implement targeted B2B campaigns using Google Ads, LinkedIn Campaign Manager, and Email Marketing, aligned with product offerings.
  • Content Creation: Drive the creation of high-quality content, including case studies, product collaterals, sales decks, solution briefs, blogs, and video testimonials, to support sales teams.
  • Digital Presence: Lead social media, website, and online reputation management efforts to enhance brand visibility and equity.
  • Enablement: Collaborate with sales, presales, and delivery teams to develop playbooks, ready reckoners, flyers, and training content that improve win rates.
  • Analyst & Market Engagement: Manage analyst relations, competitive benchmarking, and product positioning in industry reports to stay ahead of the competition.
  • Performance Tracking: Monitor MQLs, conversion funnels, campaign ROI, and provide actionable insights to leadership to inform strategic decisions.
  • Team & Vendor Management: Oversee designers, SEO specialists, and external agencies/vendors to deliver consistent and high-quality outcomes.
  • Events & Thought Leadership: Drive product-led events, webinars, and client gifting strategies to establish thought leadership and build strong relationships with clients.

Requirements:

  • Education: A B.Tech + MBA (Marketing/Strategy) from a reputable institution is preferred.
  • Experience: 10+ years in B2B Product Marketing for IT services, SaaS, or technology firms.
  • Expertise: Proven track record in GTM execution, lead-gen campaigns, and stakeholder alignment.
  • Tools: Proficiency in Microsoft Dynamics CRM or equivalent, Lusha (database enrichment), Canva (basic design), LinkedIn Campaign Manager, Google Ads, and analytics tools.
  • Skills: Strong storytelling ability, market research orientation, and team leadership skills.

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