Demand Generation Strategy Specialist

2 days ago

Rajahmundry, Andhra Pradesh, India beBeeStrategy Full time ₹ 1,20,00,000 - ₹ 2,80,00,000
Demand Generation Strategist">

Transforming compliance and quality for the modern enterprise requires a well-planned approach to demand generation. As a Demand Generation Strategist, you will oversee the strategy and execution of our multi-channel demand engine, driving measurable results and pipeline creation.

You will be a key driver of customer acquisition, product adoption, and expansion across our entire lifecycle, working cross-functionally with Marketing, Product Marketing, BDRs, Sales, Customer Success, and Partner teams.

Demand Generation Ownership

  • Owning the end-to-end demand generation pipeline—strategy, planning, execution, performance analysis, and optimization.
  • Developing a scalable demand generation engine that spans inbound and outbound tactics, product-led growth, and ABM motions.
  • Tracking and optimizing KPIs such as CAC, funnel velocity, and ROI using real-time dashboards and analytics platforms.

Multi-Channel Campaign Execution:

  • Driving pipeline growth through digital (SEO, SEM, email, display, paid/organic social, community) and offline channels.
  • Tailoring campaigns to persona-specific pain points and buying journeys.
  • Building and managing targeted campaigns for both new acquisition and expansion within.

GenAI-Driven Marketing:

  • Leveraging tools like ChatGPT, Jasper, Writer, and Copy.ai to develop/test messaging, email nurtures, landing pages, and ad copy.
  • Automating segmentation/personalization across lifecycle and ABM.
  • Analyzing funnel performance using AI-driven platforms.
  • Building intent models and PQL frameworks using AI-enhanced scoring.

Full-Funnel Optimization:

  • Continuously optimizing funnel performance using data, feedback, and experimentation.
  • Running A/B and multivariate testing, cohort analysis, and UX diagnostics.

ABM, ABX & Cross-Functional Programs:

  • Planning and executing ABM campaigns with Partners, Sales, and BDRs.
  • Delivering personalized programs for multiple buyer personas within a decision committee.

Channel & Ecosystem Marketing:

  • Running co-marketing with referral/channel partners.
  • Using AI-assisted segmentation and analytics to prioritize investments.

Marketing Operations & Tech Stack:

  • Optimizing marketing automation, lead scoring, CDPs, and reporting tools.
  • Integrating AI tools for operational efficiency and insight generation.
  • Managing performance reporting to leadership.

Requirements:

  • Experience in marketing enterprise SaaS in regulated industries.
  • Deep familiarity with the Salesforce ecosystem.
  • 5-8+ years of B2B SaaS experience in demand generation and growth marketing.
  • Experience as a player-coach, adept at both strategic leadership and tactical execution.
  • Proven expertise with generative AI tools in marketing contexts.
  • Demonstrated success driving pipeline and exceeding KPI-based goals.
  • Strong command of funnel optimization and multi-channel campaign strategy.
  • Familiarity with ABM/ABX, marketing ops, and pod-based experimentation.
  • Hands-on knowledge of Salesforce, Pardot, 6sense, ZoomInfo, analytics platforms, and content automation.

We strive for innovation, collaboration, and impact while empowering our customers to mitigate risks, resolve issues proactively, and drive continuous improvement.

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