Senior Marketing Manager

2 days ago

Meerut, Uttar Pradesh, India beBeeLuxury Full time ₹ 12,00,000 - ₹ 24,00,000

Job Overview

We are seeking a dynamic marketing professional to lead the brand positioning of a leading sports, luxury travel, and premium hospitality organization.

This is a high-visibility individual contributor role responsible for building and executing marketing strategies that strengthen the company's position as the go-to premium sports travel brand for HNIs, corporates, and global audiences.

Key Responsibilities:

  • Strategy & Brand Positioning
    • Develop and execute integrated marketing plans that reinforce the company's luxury positioning in global sports hospitality.
    • Identify opportunities to create unique luxury propositions around marquee events (Olympics, FIFA, ICC, Wimbledon, etc.).
    • Define and track KPIs across lead generation, brand engagement, and customer acquisition.
  • Digital & Social Media Leadership
    • Oversee brand storytelling across digital platforms with a premium, aspirational tone.
    • Champion brand consistency across social media, website, campaigns, and partner channels.
    • Explore influencer tie-ups and collaborations in luxury, lifestyle, and sports segments.
  • Stakeholder Management
    • Internal: Work closely with Sales, Product, Design, and Hospitality teams to ensure integrated campaigns that convert.
    • External: Manage agencies, luxury lifestyle partners, and digital performance vendors for campaign execution.
  • Content & Creative Direction
    • Lead the ideation of high-end creative content: social media campaigns, event highlight reels, newsletters, luxury travel brochures.
    • Drive thought-leadership content (whitepapers, luxury sports travel insights, brand features) to build credibility in the luxury ecosystem.
  • Analytics & Growth
    • Partner with analytics teams to evaluate campaign ROI, performance trends, and competitor bench-marking.
    • Provide insights to CEO on emerging luxury consumer trends, sports fan engagement models, and new marketing channels.
  • Experiential Innovation
    • Curate premium brand activations around global sporting events (eg. curated dinners with sports legends, exclusive hospitality tours, luxury brand tie-ups).
    • Collaborate on cross-industry alliances (luxury fashion, automotive, lifestyle brands) to expand brand footprint.

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