Senior Meta Ads Marketing Specialist

6 days ago

Meerut, Uttar Pradesh, India beBeeMetaAds Full time ₹ 1,50,00,000 - ₹ 1,80,00,000
Senior Meta Ads Marketing Specialist

Are you a seasoned marketing expert with a passion for driving business growth through innovative digital campaigns? We are seeking an experienced and results-driven Senior Meta Ads Marketing Specialist to lead our Meta Ads strategy. In this pivotal role, you will be responsible for developing and executing paid advertising strategies on Facebook and Instagram to drive performance and meet business objectives.

  • Key Responsibilities:
  • Develop, implement, and optimize paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution: creation, audience targeting, ad copywriting, and budget management.
  • Performance Analysis & Optimization:
  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Continuously refine targeting, bidding strategies, and creative assets.
  • Budget Management:
  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Forecast and adjust budgets based on performance, ensuring optimal ad spend allocation.
  • Creative Strategy & Optimization:
  • Collaborate with creative teams to develop engaging ad formats (carousel, video, static, etc.).
  • Optimize creative assets for engagement, conversions, and campaign performance.
  • Reporting & Communication:
  • Generate and present campaign reports with actionable insights.
  • Align with stakeholders on objectives, updates, and strategies.
  • Qualifications:
  • Mandatory Meta Ads Certification
  • Proven experience running Meta Ads campaigns with measurable results
  • Strong understanding of CPA, ROAS, CTR, and conversion tracking
  • Proficiency in Meta Ads Manager and related tools
  • Excellent communication and reporting skills

Requirements:
5+ years of experience in performance marketing
Proven track record of delivering 3X+ ROAS and scaling campaigns contributing to $100M+ revenue growth
Leadership excellence: ability to mentor, guide, and manage marketing teams
Technical mastery: expertise in Meta Ads and digital marketing tools
Aggressive & goal-oriented: relentless focus on achieving measurable business growth
Analytical prowess: skilled in turning complex data into impactful strategies
Exceptional communication: confident in influencing and inspiring clients & teams

This is an exceptional opportunity for a seasoned marketing professional to take their career to the next level. If you have a proven track record of success in performance marketing and a passion for staying ahead of the curve, we want to hear from you

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