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Marketing Campaign Specialist
3 weeks ago
Job Overview
We are seeking a skilled professional to join our team as a Marketing Campaign Specialist.
The ideal candidate will have experience in developing and executing effective paid marketing campaigns across multiple platforms, including Meta Ads and Google Ads.
This role requires strong analytical skills, with proficiency in tools like Google Analytics, Ads Manager, and Excel/Sheets.
- Campaign Planning: Conduct thorough keyword research, audience targeting, and competitor analysis to drive campaign performance.
- Campaign Execution: Plan, execute, and manage paid marketing campaigns across Meta Ads and Google Ads, ensuring timely launch and optimal ROI.
- Optimization and Reporting: Monitor and optimize campaigns daily to achieve key performance indicators (KPIs) such as ROAS, CTR, CPC, CPA, and conversions.
- Collaboration and Creativity: Work closely with the creative team to develop ad creatives, copy, and A/B tests that align with brand voice and aesthetics.
Requirements
- Bachelor's degree in Marketing, Business, or related field.
- 2–3 years of hands-on experience running Meta & Google Ads, preferably for D2C/e-commerce brands.
- Strong analytical skills with proficiency in Google Analytics, Ads Manager, and Excel/Sheets.