Marketing Campaign Director

2 days ago

Meerut, Uttar Pradesh, India beBeeMarketer Full time ₹ 10,00,000 - ₹ 20,00,000
Senior Marketing Professional

This role requires a senior marketing professional to shape the brand voice, drive engagement, and deliver measurable business results. The ideal candidate will plan and execute high-impact campaigns, own our social media presence, and craft compelling copy that resonates with our audience.

Key Responsibilities:
  • Content Strategy
    • Develop and oversee overall content requirements across channels – push notifications, emailers, banners, landing pages, SMS, RCS, WhatsApp, social media, video scripts, and broadcasts.
    • Lead the content team in writing, editing, and proof-reading to ensure timely delivery and high-quality communication.
    • Drive continuous improvement in CTRs, engagement, and conversions through data-backed communication strategies.
    • Collaborate with the marketing team on campaign ideation, messaging frameworks, and brand voice consistency.
  • Stakeholder Management
    • Act as the primary liaison with internal stakeholders (alliances, partnerships, and restaurant onboarding teams) to ensure timely execution of promotions.
    • Coordinate with alliances to plan, approve, and deliver campaigns as per agreed timelines and brand requirements.
    • Ensure all paid promotions and restaurant deliverables (visibility, offers, creative collaterals, content amplification) are executed without delays.
    • Align content and promotional strategies with alliance commitments and partner expectations.
  • Social Media & Community Building
    • Manage brand presence on social platforms (Facebook, Instagram, Twitter, and emerging channels).
    • Drive followership growth, engagement metrics, and ROI from community building in line with company objectives.
    • Implement innovative campaigns to enhance brand visibility and recall.
  • Leadership & Team Development
    • Build, mentor, and scale a team of copywriters, social media managers, and campaign executives.
    • Ensure smooth cross-functional collaboration between content, design, alliances, and performance marketing teams.
    • Foster a data-driven and creative-first culture within the team.

Requirements:

  • 5–7 years of experience in campaign management, social media leadership, and professional copywriting (agency or brand side).
  • Strong portfolio of high-impact campaigns, social media growth, and compelling copy.
  • Hands-on experience with marketing and social media tools (Meta Ads Manager, Campaign Manager, Google Ads, Hootsuite, Sprout Social, etc.).
  • Analytical yet creative mindset—able to turn insights into compelling campaigns.
  • Excellent communication, leadership, and project management skills.

Nice-to-Haves:

  • Exposure to performance marketing, growth marketing, or employer branding.
  • Knowledge of SEO-driven content strategy.
  • Ability to create innovative campaigns that go beyond the ordinary.

Why Work with Us:

  • Lead and shape campaigns that make an impact.
  • Own the brand voice and social media strategy end-to-end.
  • Collaborate in a creative, growth-oriented, and supportive environment.
  • Competitive compensation and perks for top performers.

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