Digital Marketing Specialist

2 days ago

Meerut, Uttar Pradesh, India beBeePerformance Full time ₹ 6,00,000 - ₹ 12,00,000
Job Title: Digital Marketing Specialist

About the Role:

We are seeking a skilled Digital Marketing Specialist to drive the success of our advertising campaigns across multiple platforms.

Key Responsibilities:

  • Monitor daily campaign performance, analyze metrics, and make data-driven decisions to improve ROI.
  • Develop and implement keyword strategies, bid strategies, and targeting methods.
  • Analyze and interpret key metrics such as ACOS (Advertising Cost of Sale), ROAS (Return on Ad Spend), CTR (Click-Through Rate), and CPC (Cost Per Click).
  • Utilize Amazon's advertising tools, reporting systems, and third-party analytics platforms to extract insights and optimize campaigns.
  • Collaborate with the marketing team to allocate and optimize advertising budgets across multiple product lines.
  • Work closely with the sales and product teams to align advertising goals with overall sales objectives.
  • Share actionable recommendations with senior management and other stakeholders.

Required Skills:

  • Minimum 1+ years of hands-on experience with Amazon Ads (PPC, Sponsored Products, Sponsored Brands, etc.).
  • Proven experience in managing and optimizing campaigns on Amazon Advertising Console or similar tools.
  • Strong proficiency in Excel, Google Sheets, and data visualization tools.
  • In-depth understanding of Amazon's ecosystem, including keyword targeting, product targeting, bidding strategies, and reporting metrics.
  • Excellent written and verbal communication skills, with the ability to prepare reports and collaborate across teams.

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