
Digital Marketing Specialist
22 hours ago
Job Opportunity Summary:
A results-driven digital marketing specialist with a passion for optimizing campaigns, leading teams, and building relationships is sought after.
Role Overview
You will lead our performance marketing practice across paid channels. You'll oversee strategy, execution, and optimization of multi-channel campaigns while serving as the go-to advisor for clients.
- Main Responsibilities:
- Paid Media Strategy & Execution: Design and implement ROI-focused strategies across Google Ads, Facebook/Meta, and other performance platforms.
- Campaign Management: Lead end-to-end campaign planning, optimization, testing, and scaling to exceed performance KPIs.
- Client Relationships: Serve as the primary point of contact for key accounts; build trust, present insights, and provide strategic recommendations.
- Team Leadership: Mentor and manage junior team members; oversee external contractors to ensure quality execution.
- Performance Analysis: Monitor campaign metrics, conduct deep-dive analyses, and generate actionable insights and reports.
- Cross-functional Collaboration: Partner with creative, content, and account management teams to align campaign messaging with broader client strategies.
Required Skills:
- 5–7+ years of hands-on experience in performance marketing with proven success in scaling paid media campaigns.
- Advanced knowledge of Google Ads, Meta Ads Manager, and Campaign Manager.
- Certifications in Google Ads, Meta Blueprint, or Ads.
- Strong understanding of attribution models, A/B testing, and conversion rate optimization.
- Bachelor's degree in Marketing, Business, or related field.
- Proficiency with analytics and project management tools (e.g., Google Analytics, Looker Studio, HubSpot, Asana, etc.).
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