
Government Sales Professional
3 days ago
We are seeking an experienced professional with 6-15 years of expertise in government sales, media strategy, and public sector engagement. The ideal candidate will have a strong background in working with institutions such as defence ministries, PSU’s and other government agencies.
The role demands a proven ability to deliver impactful media solutions, manage large-scale contracts, and build long-term partnerships across ministries, departments, and public enterprises.
Key Responsibilities:
- Strategic Government Engagement
- Lead engagement with central and state ministries, PSU’s, and defense/public communication departments.
- Develop long-term sales strategies aligned with government priorities and media objectives.
- Represent the organization in policy-level discussions, positioning it as a trusted media partner.
- Design and present integrated media campaigns (broadcast, digital, print, outdoor) tailored to government and PSU objectives.
- Collaborate with internal teams (creative, production, analytics) to deliver effective public awareness and behavior change campaigns.
- Ensure campaign relevance and compliance with DAVP norms, DIPR communication protocols, and PSU guidelines.
- Manage the end-to-end lifecycle of government and PSU tenders, RFPs, and contracts.
- Ensure full compliance with procurement norms, documentation standards, and pricing protocols.
- Lead and mentor a team of sales executives and media strategists.
- Foster a culture of performance, collaboration, and continuous improvement.
- Track campaign KPIs, client satisfaction, and delivery metrics.
- Provide strategic insights and regular reports to internal leadership and government/PSU stakeholders.
Requirements
A bachelor's or master's degree in business administration, media studies, public policy, or related field is required. A minimum of 6-15 years of experience in government sales, PSU engagement, media strategy, or public sector consulting is necessary. Proven success in securing and managing large-scale government/PSU contracts is also required. In-depth knowledge of government procurement systems, DAVP advertising norms, DIPR engagement protocols, and PSU compliance requirements is essential. A strong network within public sector, PSUs, and government circles is also desirable.
Prioritized Skills
- Experience in sectors such as public health, education, infrastructure, or civic engagement.
- Familiarity with GeM (Government e-Marketplace), PSU tendering, e-procurement platforms, and compliance protocols.
- Excellent negotiation, presentation, and stakeholder management skills.
- Ability to manage multiple high-priority projects under tight timelines.
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