
Performance Marketing Specialist
24 hours ago
We are seeking a seasoned performance marketing expert to join our dynamic team. As a key member of our advertising operations, you will play a pivotal role in developing and executing paid media campaigns that drive measurable results for our clients.
Key Responsibilities:
- Plan, execute, and optimize Meta and Google Ads campaigns across multiple platforms to achieve client objectives and KPIs.
- Manage and optimize ad budgets to ensure consistent CPLs and CACs.
- Leverage your deep understanding of digital marketing funnels to create tailored strategies that drive leads, conversions, and sales.
- Continuously monitor, analyze, and adjust campaigns for optimal performance, including A/B testing, audience segmentation, bidding strategies, and creative development.
- Maintain strong relationships with clients, providing regular updates, insights, and reports.
Requirements:
- At least 2 years of experience in media buying, preferably in an agency environment.
- Extensive hands-on experience with Meta (Facebook/Instagram) Ads and Google Ads (Search, Display, YouTube, etc.).
- Strong analytical abilities to interpret data, assess campaign performance, and make data-driven decisions.
- In-depth understanding of how marketing funnels work and the ability to design, implement, and optimize campaigns around them.
- Excellent communication skills with a proven ability to manage client expectations, deliver results, and build long-term relationships.
Benefits:
- Competitive salary and performance bonuses.
- Opportunity to work with high-profile clients and scale large campaigns.
- A collaborative and dynamic team environment.
- Career growth opportunities with a rapidly expanding agency.
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