Digital Performance Marketing Specialist

1 day ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000

Job Title: Performance Marketing Specialist

About the Role

We are seeking a skilled Performance Marketing Specialist to lead our paid campaign strategy across various platforms. This individual will be responsible for planning, executing, and managing campaigns to achieve maximum ROI and drive consistent ROAS.

Key Responsibilities
  • Campaign Planning and Execution: Strategize, execute, and manage paid campaigns across Google Ads, Meta (Facebook + Instagram), LinkedIn Ads, and WhatsApp Campaigns.
  • Funnel Optimization: Plan and optimize end-to-end campaign funnels, from ad creatives and targeting to landing pages and conversions.
  • Data Analysis: Set up funnel tracking and attribution systems for our website using tools like Google Analytics, GA4, Meta Pixel, etc.
  • Budget Management: Manage budgets and forecast ad spending to maximize ROI and achieve campaign goals.
  • Competitor Analysis: Perform competitor analysis to identify growth opportunities and areas for improvement.
  • Creative Alignment: Collaborate with design, web, and content teams to align creatives and user journeys with campaign goals.
  • Testing and Optimization: Drive consistent ROAS through regular A/B testing, audience segmentation, and creative experimentation.
  • WhatsApp Campaigns: Launch and monitor campaigns via WhatsApp Business Tools such as Gupshup, including flow-building and retargeting journeys.
  • Performance Metrics: Regularly analyze performance metrics (CTR, CPC, CAC, ROAS, etc.) and report insights with data-backed recommendations.
Requirements
  • Experience: 3-5 years of experience in running full-funnel performance marketing campaigns.
  • Track Record: Proven track record of optimizing ROAS across Meta, Google, and LinkedIn.
  • Tools: Hands-on experience with WhatsApp Business Platforms (Gupshup preferred) or similar tools.
  • Analytics: Strong understanding of analytics, attribution models, and funnel setup.
  • Cross-Functional Collaboration: Comfortable working cross-functionally and owning a performance strategy end-to-end.
  • Industry Experience: Previous experience in D2C, F&B, or e-commerce businesses is a strong plus.

  • Digital Marketing Specialist

    1 week ago

    Gurgaon, Haryana, India beBeeDigitalMarketing Full time

    Digital Marketing SpecialistWe are seeking a highly skilled Digital Marketing Specialist to join our team. This role will involve planning, designing and implementing digital marketing campaigns across various channels.

  • Digital Performance Strategist

    2 days ago

    Gurgaon, Haryana, India beBeeMarketing Full time ₹ 10,00,000 - ₹ 16,00,000

    Performance Marketing SpecialistAccelerate growth and drive business outcomes with a data-driven approach to digital marketing.

  • Digital Marketing Specialist

    2 days ago

    Gurgaon, Haryana, India ProfitableRooms Full time

    Job DescriptionCompany DescriptionProfitable Rooms is a full-service Revenue Optimization and Hospitality consulting company. Our services in Revenue Management, Distribution, and e-Commerce help hotels and resorts optimize existing demand and generate new demand. With advanced analytics, our clients see higher RevPAR, increased revenue, and improved profit...

  • Digital Marketing Specialist

    1 day ago

    Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 5,50,000

    Job Title: Digital Marketing SpecialistWe are seeking a dynamic and experienced professional to drive our online brand presence.Key Responsibilities:Develop and manage digital marketing campaigns to achieve business objectives.Utilize various digital channels to generate leads and boost brand awareness.Analyze campaign performance and provide actionable...

  • Digital Marketing Specialist

    22 hours ago

    Gurgaon, Haryana, India beBeeDigital Full time ₹ 10,00,000 - ₹ 10,30,000

    Job TitleWe are seeking a Digital Marketing Specialist with a strong background in Google Ads and lead generation. The ideal candidate will have extensive experience in creating and managing digital campaigns to drive business growth.This role is a great opportunity for a professional who is passionate about leveraging digital channels to achieve marketing...

  • Digital Marketing Specialist

    2 days ago

    Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Job DescriptionWe are seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive digital marketing strategies that drive business growth.The ideal candidate will have a strong understanding of digital marketing channels, including SEO,...

  • Digital Marketing Specialist

    9 hours ago

    Gurgaon, Haryana, India beBeeMarketing Full time ₹ 8,00,000 - ₹ 15,00,000

    Job Title: Digital Marketing SpecialistAs a Digital Marketing Specialist, you will be responsible for developing and implementing successful ad campaigns to drive traffic, engagement, and conversions. This includes conducting market research and competitor analysis to identify opportunities and trends.You will create compelling ad copy, visuals, and video...

  • Digital Marketing Performance Strategist

    4 days ago

    Gurgaon, Haryana, India beBeeMarketing Full time ₹ 12,00,000 - ₹ 17,50,000

    Job OverviewWe are seeking a skilled Digital Marketing Performance Strategist to drive our digital marketing campaigns and achieve business objectives. The ideal candidate will have hands-on experience in performance marketing, ideally in retail, fashion, or e-commerce.Key ResponsibilitiesDevelop and execute ROI-focused digital campaigns across Google Ads,...

  • Digital Marketing Specialist

    5 days ago

    Gurgaon, Haryana, India beBeeDigitalMarketing Full time ₹ 12,00,000 - ₹ 25,00,000

    About the RoleAs a Digital Marketing Specialist, you will be responsible for executing comprehensive digital marketing campaigns across various channels.Assist in developing and implementing SEO, SEM, social media, and content marketing strategies.Monitor and analyze campaign performance and effectiveness using data-driven metrics.Collaborate with...

  • Digital Marketing Specialist

    22 hours ago

    Gurgaon, Haryana, India beBeeDigital Full time ₹ 1,04,000 - ₹ 1,30,878

    **Job Overview**We are seeking a highly skilled Digital Marketing Specialist to lead our Google Ads and Programmatic Advertising efforts.The ideal candidate will have extensive experience in managing large-scale digital campaigns, leveraging data-driven insights to optimize performance, and collaborating with cross-functional teams to achieve business...