Email Campaign Strategist

6 hours ago


Cochin, Kerala, India beBeeEmail Full time ₹ 12,00,000 - ₹ 15,50,000
Email Campaign Specialist

This is a highly challenging opportunity to support the execution of end-to-end email campaigns across various channels. The ideal candidate will play a key role in managing campaign setup, data selection, and results tabulation.

  • End-to-end campaign execution: Manage existing campaigns, set up new campaigns, select data, roll out campaigns, and analyze results.
  • Campaign management: Manage campaigns on Oracle Responsys, Oracle Unity, and Oracle Infinity IQ platforms.
  • Data analysis: Develop insights from complex data sets and communicate them internally and to clients.
  • Target audience definition: Use SQL queries to define target audiences for campaigns.
  • Email optimization: Optimize email campaigns across platforms and collaborate with the wider team.

Requirements:

  • Minimum 4 years of experience in designing and developing email campaigns using Oracle Responsys.
  • Hands-on experience in implementing Oracle Unity CDP for more than 2 customers.
  • Experience in developing business intelligence reports using Oracle Infinity IQ and familiarity with dashboard reporting and insights.
  • Knowledge of hyper-personalization and A/B testing campaigns using Oracle Infinity IQ.
  • Advanced skills in writing complex queries and high proficiency in Excel, particularly with Pivot Tables and data analysis.

Working Conditions:

  • Flexibility to work any shift with rotational week-offs model.


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