Digital Campaign Manager
1 day ago
As a valued member of an experienced email marketing team, the Email Marketing Specialist will support the end-to-end campaign execution which includes managing existing campaigns, new campaign setup, data selection, campaign rollout (creatives not included) and results tabulation of marketing strategies across email channels.
The ideal candidate will build email, launch, manage campaigns, and optimize performance. They should have hyper-personalization knowledge comprising of procurement, design, configuration and customization of Martech solution and be able to bring forth new recommendations based on email trends and campaign performance data.
This position requires the ability to work closely within the email team as well as cross-channel with experts in digital marketing-departments including accounts management, planning, creative etc.
Key Responsibilities include:
- Managing existing & new campaigns and customer targeting and workflow set up on platforms such as Oracle Responsys, Oracle Unity, Oracle Infinity IQ
- Developing insights from complex and diverse data sets and coherently communicating those insights internally and to clients
- Using SQL queries to define and create target audiences for different campaigns
- Optimizing email campaigns across platforms and collaborating with the wider team to ensure optimal allocation across channels
- Compile performance reports, ensure data integrity and accuracy, and provide actionable insights
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