Digital Email Campaign Manager

2 days ago


Cochin, Kerala, India beBeeEmail Full time ₹ 60,00,000 - ₹ 1,20,00,000

Job Opportunity

We are seeking an experienced Email Marketing Specialist to manage end-to-end campaign execution, including setup, data selection, rollout and reporting.

About the Role

The ideal candidate will have a strong passion for email marketing campaigns, hands-on expertise in Oracle platforms (Responsys, Unity, Infinity IQ) and advanced SQL skills.

Key Responsibilities

  • Manage campaign execution from start to finish.
  • Build, launch and optimize email campaigns across Oracle platforms.
  • Create customer workflows, segmentation and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations.
  • Write and optimize SQL queries using advanced PL/SQL concepts.
  • Conduct A/B testing and hyper-personalization campaigns.
  • Compile campaign performance reports ensuring data accuracy and integrity.
  • Collaborate with cross-functional teams to ensure cohesive campaign execution.

Requirements

  • 4+ years of experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation and BI reporting.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries.
  • Strong Excel skills (Pivot Tables, advanced data analysis).

Competencies

  • Motivated and collaborative with effective time management.
  • Strong problem-solving and multitasking abilities.
  • Excellent communication skills (written, verbal and presentation).


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