High-Impact Paid Campaign Specialist

3 days ago


Cochin, Kerala, India beBeeStrategist Full time ₹ 30,00,000
Ad Strategist + Media Buyer Job

Job Overview:

We are hiring a results-driven Ad Strategist and Media Buyer to join our team. This role involves planning, executing, and optimizing paid campaigns across Meta and Google.

Key Responsibilities:

  • Develop and execute comprehensive paid campaign strategies.
  • Build and optimize funnels to align with client goals.
  • Segment audiences using interest-based, custom, and lookalike targeting.
  • Monitor key performance indicators (KPIs) such as cost per lead (CPL), click-through rate (CTR), return on ad spend (ROAS), cost per action (CPA), and customer acquisition cost (CAC).
  • Collaborate with the design and copy teams to create high-converting ad creatives.
  • Manage budgets, A/B testing, and campaign scaling.
  • Prepare weekly and monthly performance reports with insights and recommendations.
  • Ensure proper pixel setup, event tracking, and attribution.

Requirements:

  • At least 2 years of hands-on experience in Meta Ads and Google Ads.
  • Proven track record of delivering high-ROAS campaigns.
  • Strong understanding of funnels, retargeting, and campaign scaling.
  • Proficiency in Ads Manager, Google Ads, Analytics, and Tag Manager (GTM).
  • Familiarity with Google Analytics 4, UTM tracking, and CRM integrations.
  • Skilled in data analysis and reporting using Google Sheets and other tools.
  • Detail-oriented, proactive, and performance-driven.

What You'll Get:

  • Exposure to advanced funnel building and tracking setups.
  • Opportunities for career growth and professional development.
  • A dynamic work environment with flexible working hours.


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