Meta Advertising Campaign Specialist

1 day ago


Cochin, Kerala, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 1,00,00,000
Performance Marketing Specialist

We seek a highly skilled Performance Marketing Specialist to develop and execute paid campaigns on Meta (Facebook & Instagram) to drive performance and meet business objectives.

Key Responsibilities:

  • Develop, implement, and optimize paid campaigns on Meta to drive performance and meet business objectives.
  • Lead the end-to-end campaign execution, including creation, audience targeting, ad copywriting, and budget management.
  • Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization

  • Analyze campaign data to optimize for CPA, ROAS, CTR, and conversions.
  • Oversee and manage campaign budgets to ensure cost-effective advertising and maximize ROI.
  • Continuously refine targeting, bidding strategies, and creative assets.

Requirements:

  • Mandatory Skills: Meta Ads Certification, Proven experience running Meta Ads campaigns with measurable results, Strong understanding of CPA, ROAS, CTR, and conversion tracking, Proficiency in Meta Ads Manager and related tools.
  • Preferred Skills: Meta Blueprint Certification or equivalent advanced credentials, Experience with advanced ad formats like Dynamic Ads & Instagram Stories Ads.


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