Digital Advertising Specialist

2 days ago

Cochin, Kerala, India beBeeDigitalAdvertising Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title

We are seeking a skilled digital advertising professional to manage and optimize ad campaigns across multiple platforms. The ideal candidate will have experience in running and managing ad campaigns, with a strong understanding of conversion tracking and data analysis.

Key Responsibilities:
  • Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms.
  • Manage ad budgets effectively to generate quality leads with a strong ROI.
  • Implement conversion tracking, call tracking, and retargeting strategies.
  • Analyze campaign performance using tools like Google Analytics and Meta Business Suite to derive actionable insights.
  • Set up UTM parameters and deep links to ensure accurate attribution and reporting.
  • Work closely with the content and design team to guide ad creatives.
  • Coordinate with the operations and sales team for lead nurturing and feedback.
  • Maintain ad performance dashboards and share weekly/monthly reports.
Requirements:
  • 3-6 years of proven experience in running and managing ad campaigns on Google Ads (Search, Performance Max) and Meta Ads (Leads, Engagement, Retargeting).
  • Strong understanding of conversion tracking, GCLID, pixels, and lead attribution.
  • Hands-on experience with Google Analytics 4, Tag Manager, Meta Events Manager.
  • Proficiency with reporting tools like Looker Studio, Google Sheets, and CRM platforms.
  • Strong analytical skills – ability to translate data into clear strategy.
  • Strong English communication skills (spoken and written).
  • Ability to work independently, manage time effectively, and take ownership.
  • Prior experience with healthcare or service-based businesses is a plus.
Tools We Use:
  • Google Ads, Meta Business Suite, Google Analytics 4 (GA4), Tag Manager
  • Looker Studio, Google Sheets, Semrush, HubSpot, Mailchimp, Monday.com, Canva

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