Digital Marketing Specialist

9 hours ago

Cochin, Kerala, India CONNECTING 2 WORK Full time

Job Description

Description

We are looking for a qualified Digital Marketing Specialist to join our team. You will lead our marketing efforts using new media and digital tools. If you know how to creatively handle various online marketing tools, like websites, podcasts and blogs, this position is for you. You will work with different teams to coordinate our marketing, advertising and promotional activities.

This is a full time (48 hour per week) position offered for permanent job and you will be based in Kochi where you will be working closely with the Marketing and Communication Team.

Ultimately, you should be able to promote our company and increase client engagement.

Your duties will include (but are not limited to): 

Research, plan & execute the marketing projects & campaigns. Creating & distributing them in the most suitable social media channels. Keep track & measure its impact & effectivenessPerforming & maximizing Search Engine Optimization activitiesCreating & executing Email marketing campaignsActively managing the website performance through Google AnalyticsResearch on media to reach new customers, retain existing customers & generate leadsAnalyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research resultsCoordinate the creation of digital content (e.g. website, blogs, press releases and podcasts) to boost brand awarenessManage end-to-end digital projectsMaintain a strong online company voice through social mediaLiaise with Marketing, Sales and Product development teams to ensure brand consistencySuggest and implement direct marketing methods to increase profitabilityMonitor ROI and KPIsIdentify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketingStay up-to-date with digital media developmentsThere are other roles as well, the above mentioned are the basic & major roles & responsibilities which has to be done pro – actively

Requirements

Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing softwareExperience with visual communication principlesHe/she should know how to run SEO, SEM, Content Marketing, Social Media Marketing, Pay Per Click Advertising, Affiliate Marketing, Email Marketing, Instant Messaging marketing, Local Search Marketing, Remarketing, Influencer marketing and viral marketing techniquesFamiliarity with web design and content management systemsExcellent analytical and project management skillsAn ability to multitask and perform under tight deadlinesStrong verbal and written communication skills

Education, Experience, and Licensing Requirements:

Bachelor's or master's degree with a concentration in Marketing Communications, Digital Media or relevant field preferredAdditional qualification in web design or animation is a plusProven work experience as a Digital Marketing Specialist or Digital Marketing Manager0 to 5-year experience, preferably in related field

Benefits

Digital Marketing Specialist typically work in a normal time schedule. Starting salaries can range from around ₹18,000 – ₹28,000 a month and, on average, Senior Digital Marketing Specialist earn salaries in the range of ₹ 30,000 – ₹35,000.

Shadowing, mentoring, and training opportunities with experienced, knowledgeable professionalsCompensation available (Cash Bonus, Health Insurance, Equipment and other Salary Perks etc.)Paid time off (20 days a year)12 Day of Casual leave6 Day of Sick leaves6 Month of maternity leave5 Days of paternity leave3 Day of bereavement leaveCivic duty or Jury duty leave18 holidays

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