Brand Equity Director

15 hours ago


Vadodara, Gujarat, India beBeeBrand Full time ₹ 25,00,000 - ₹ 30,00,000
Job Title: Brand Equity Director

We are seeking a seasoned professional to lead our brand equity team as an Associate Director. The successful candidate will be responsible for developing and implementing a comprehensive brand strategy that drives business growth and profitability.

This role requires an experienced brand management expert with a proven track record in leading cross-functional teams and managing marketing initiatives. Key responsibilities include:

  • Developing and executing a brand positioning strategy
  • Crafting compelling brand messaging and communications
  • Building and executing 360-degree brand campaigns
  • Creating multi-channel communication strategies
  • Delivering brand health metrics through impactful communication plans
  • Collaborating with innovation teams to develop new brand initiatives
  • Working with consumer and market insight teams to monitor trends and competitor activity

Key qualifications include:

  • Minimum 8-10 years of experience in brand management or brand equity
  • End-to-end exposure in creating a brand TVC and campaign planning
  • Commercial acumen to manage marketing budgets
  • MBA (Major in Marketing preferred)
  • Excellent communication and project management skills

Why this role is exciting:

  • Opportunity to work on high-profile brand initiatives
  • Collaborative and dynamic work environment
  • Professional development opportunities


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