
Visual Strategy Director
10 hours ago
The role of a Visual Strategy Director is to spearhead the creative vision across campaigns and projects, ensuring captivating visual storytelling that resonates with audiences and aligns with business objectives. This involves collaborating with cross-functional teams to craft impactful work across various platforms while driving efficiency and profitability.
Key Responsibilities:
- Develop and implement campaign ideas, branding, and content for digital and offline platforms
- Lead and inspire the design team, mentoring junior and mid-level designers to enhance their skills and confidence
- Partner with copywriters and strategists to bring integrated campaign ideas to life, leveraging creativity and technical expertise
- Maintain visual consistency across projects and ensure brand guidelines are adhered to
- Present creative concepts to internal and external stakeholders with confidence and conviction
- Stay updated on industry design trends, AI tools, and techniques, integrating them into workflows to boost creativity and efficiency
- Monitor design team productivity, ensuring projects are delivered on time, within scope, and contribute to overall team profitability
Required Skills & Qualifications:
- A strong portfolio demonstrating creative leadership and campaign work
- Expertise in Adobe Creative Suite, Figma, and motion/animation basics
- Proficiency in leveraging AI-powered creative tools for ideation, design, and productivity
- Ability to balance creativity with business objectives and deliver results-driven solutions
- Strong leadership, collaboration, and client presentation skills
- Understanding of resource management and the ability to drive team profitability
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