Transforming Women's Wellness

5 days ago

Solapur, Maharashtra, India beBeeMarketing Full time ₹ 75,00,000 - ₹ 1,50,00,000
Product Marketing Executive

About Nua, a venture-funded D2C brand transforming women's wellness in India:

Nua is on a mission to develop holistic and personalized solutions for solving real problems that women face. Starting with our innovative, chemical-free and fully customizable sanitary pads, we are building a wellness platform with great products and an impactful community.

We aim to drive engagement, repeat purchases, and position the website as the preferred shopping destination vs. other channels.

The Product Marketing - Executive will lead marketing initiatives for Nua's D2C channel, website, including:

  • Market the website value proposition and features to increase awareness, adoption, and repeat purchases.
  • Develop feature positioning and messaging that clearly communicates their value in enhancing convenience, engagement, and loyalty.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.

Key qualifications include:

  • Product Marketing Expertise: 2+ years of experience in consumer product marketing, with a proven track record of leading go-to-market strategies for new features or products.
  • Experience in B2C, preferably D2C brands.
  • Strategic Planning & Execution: Demonstrated ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.

Join a growing community of over 10 lakh women and be part of India's largest and most engaged digital-first FemTech brand. Be part of Nua's mission to revolutionize women's wellness in India.

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