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Director of Brand Strategy

1 week ago

Chennai, Tamil Nadu, India Job Resources Full time
Job Overview

A leading eyewear brand seeks a skilled marketing professional to drive business growth and customer engagement. As the Chief Marketing Officer (CMO), you will be responsible for shaping and executing the brand and marketing strategy to enhance brand awareness, customer loyalty, and market presence.

Main Responsibilities:
  • Develop and execute a comprehensive quarterly marketing strategy and calendar focused on brand, products, and categories.
  • Oversee brand management by crafting compelling narratives and ensuring consistent messaging across all channels.
  • Drive a seamless omni-channel marketing approach that integrates digital, mobile, and physical retail experiences.
  • Plan, implement, and track marketing campaigns; analyze pre- and post-campaign metrics to assess effectiveness.
  • Stay ahead of industry trends by incorporating new technologies and innovative marketing techniques.

Requirements:
  • Proven experience in building, scaling, and leading marketing functions in a high-growth, omni-channel environment.
  • Demonstrable expertise in developing integrated marketing strategies that drive revenue growth and enhance customer loyalty.
  • Strong analytical, digital, and storytelling skills with a deep understanding of the customer journey.
  • Ability to demonstrate clear evidence and share success stories that show alignment of the North Star metric for both the marketing team and the entire organization.