Brand Strategy Lead

7 days ago


Chennai, Tamil Nadu, India Job Resources Full time

**About the Role**

We are looking for a talented marketing professional to lead our brand strategy and drive business growth as our Vice President Marketing. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy, overseeing brand management, and driving a seamless omni-channel marketing approach.

**Responsibilities**

  • Develop and implement a quarterly marketing strategy and calendar that aligns with the company's long-term goals.
  • Lead cross-functional teams to develop and execute marketing campaigns, leveraging data-driven insights to optimize the marketing mix and media channels.
  • Collaborate with the CEO and executive leadership to set and achieve sales targets, optimize product mix, and improve overall performance.
  • Foster a culture of innovation, accountability, and continuous improvement within the marketing team.

**Qualifications**

  • 10+ years of experience in marketing, preferably from consumer industry or brand creation.
  • Advanced degree in Marketing, Business Administration, or a related field.
  • Proven track record of managing multimillion-dollar budgets and delivering measurable ROI.

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