Brand Manager

3 weeks ago


Chennai, Tamil Nadu, India Stader Labs Full time

About the Role:

The Brand Manager will be responsible for developing and implementing strategies to increase brand awareness, engagement, and lead generation through social media platforms. This role requires a deep understanding of social media trends, content creation, and analytics to drive measurable results.

Key Responsibilities :

Brand Identity & Messaging

  • Define and refine Cabbage's brand voice and positioning.
  • Ensure consistency in messaging across all channels while balancing hype, humor, and informative content.
  • Position Cabbage as the go-to platform for memecoin traders, building brand credibility and excitement.
  • Create a strong persona that carves a niche for itself in the crowded Crypto Twitter space that people resonate with and relate to
  • Organize events or any other necessary activities to push forward this narrative
  • Coordinate with the marketing lead to ensure we are driving content and PR relevant to the overall brand identity

Social Media Strategy & Execution

  • Own and drive the content strategy for Cabbage's X (Twitter) handle and other relevant platforms.
  • Develop a content calendar featuring memes, educational threads, market insights, and platform updates.
  • Execute high-impact campaigns, contests, and engagement-driven activities that resonate with the degen community.
  • Craft viral-worthy, edgy, and witty content that aligns with the Cabbage brand (breaking the fourth wall, playful storytelling, humour)

Community Engagement & Growth

  • Engage actively with Crypto Twitter to build relevant reach.
  • Monitor crypto trends, breaking news, and viral moments, ensuring Cabbage capitalizes on real-time opportunities.
  • Respond to community interactions, create polls, contests, and interactive posts to drive engagement.
  • Collaborate with other relevant projects and partners for co-marketing

Analytics & Performance Tracking

  • Analyze engagement metrics, follower growth, and campaign performance to refine strategies.
  • Leverage data insights to optimize content, engagement tactics, and audience targeting.
  • Develop monthly reports on social media KPIs and community sentiment.

Requirements :

  • 4+ years of experience as a Social Media Marketing Specialist/Brand Manager or similar role and 1-2 years in crypto marketing.
  • Need to have prior web3 experience.
  • Need to have managed active web3 twitter with engaging content and shit posting
  • Must have had prior experience building organic communities on twitter
  • Creative thinker with a strategic mindset and a passion for innovation.
  • Experience with brand and content marketing

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