Content Strategy Lead

3 weeks ago


Chennai, Tamil Nadu, India Agilisium Consulting Full time

Agilisium is a Life Sciences Industry's Premier Data Innovation Partner. We collaborate with leading pharmaceutical, biotech, and medical device companies to provide data-driven insights and innovative solutions across the value chain, accelerating scientific innovation, improving patient outcomes, and enhancing access to affordable care.

Recognized by top independent analyst firms such as the Everest Group and ISG, consulting leaders such as EY, and technology giants like AWS, Agilisium stands out for its commitment to rigorous execution and continuous innovation, enabling it to shape the future of the life sciences industry.

Role: Content Strategy Lead

The Content Strategy Lead will be responsible for ensuring that all content supports broader organizational objectives, developing a cohesive narrative across channels, and creating a unified brand voice.

Key Responsibilities:
  • Aligning Content with Business Goals : Ensures all content supports broader organizational objectives (e.g., brand awareness, lead generation, patient engagement).
  • Building Trust and Authority : Positions the company as a thought leader by creating content that demonstrates expertise in scientific advancements, compliance, and innovation.
  • Targeted Audience Engagement : Identifies and addresses the unique needs of different stakeholders, including healthcare professionals, patients, regulators, and investors.
  • Compliance and Ethical Communication : Navigates complex regulatory requirements to ensure content is compliant with legal standards (e.g., FDA, EMA).
  • Optimizing Digital Presence : Drives SEO-friendly content to improve search rankings and visibility.
  • Improving ROI on Marketing Efforts : Develops data-driven strategies to create content that performs well, reducing wasted resources on ineffective campaigns.
  • Facilitating Complex Storytelling : Simplifies scientific jargon and complex concepts into accessible, engaging narratives for non-expert audiences.
  • Driving Innovation : Keeps the content strategy updated with emerging trends, such as personalized medicine, digital health, and patient-centric approaches.
Experience:

6+ years of experience in a related field, preferably in content creation, strategy building, and content marketing.

Bachelor's degree in English, journalism, communications, marketing, or a related field.

Domain experience in Life Sciences, Healthcare, Medical devices, Bio Pharma sector.


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