
Lead Digital Outreach Specialist
1 week ago
Job Title: Digital & Campaign Manager - Collections
Reporting To: Head - Collections Strategy
The role involves designing, executing, and optimizing digital outreach strategies to improve collections performance.
This includes managing digital vendors, campaign platforms, and analytics to drive customer engagement and recovery across delinquency buckets.
Key Responsibilities:
- Design and execute multi-channel digital campaigns tailored to customer segments and delinquency stages.
- Develop and maintain a campaign calendar aligned with business priorities and regulatory guidelines.
- Collaborate with internal teams to align messaging, tone, and escalation protocols.
- Manage digital campaign vendors and platforms ensuring performance, compliance, and seamless integration with internal systems.
- Leverage campaign analytics to monitor performance and identify improvement opportunities.
Qualifications & Skills:
- Bachelor's or Master's degree in Marketing, Business, Analytics, or related field.
- 5-10 years in digital marketing, collections strategy, or campaign management.
- Proficiency in campaign platforms (e.g., Twilio, FICO CCS, Genesys), SQL, and visualization tools (Power BI/Tableau).
- Excellent analytical and problem-solving abilities.
- Ability to work in a fast-paced, cross-functional environment.
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