Digital Engagement Specialist

18 hours ago

Ajmer, Rajasthan, India beBeeEmailMarketing Full time ₹ 8,00,000 - ₹ 12,00,000
Job Opening

We are seeking a skilled professional to lead our digital engagement efforts and strengthen how we interact with our growing community.

The Role

We are looking for a results-driven Email Marketing Specialist to drive the success of our campaigns, particularly those who've taken pledges through our initiatives.

The ideal candidate will be equally comfortable building high-performing email campaigns and managing the technical backbone that supports them — including websites, SEO, hosting, and Google Workspace.

Key Responsibilities:
  • Website & Workspace Management
    • Manage and maintain our three websites - update content, publish blogs, events, and multimedia, and introduce new features as needed
    • Handle web hosting and domain management for existing and new projects
    • Improve SEO rankings through regular audits, keyword optimization, and analytics tracking
    • Ensure websites remain fast, user-friendly, and aligned with brand guidelines
    • Manage Google Workspace across all domains (email setup, permissions, troubleshooting)
  • Email Campaign Management
    • Design, build, and execute campaigns via Mailchimp, Mailerlite, or similar platforms
    • Set up automated journeys and sequences (e.g. onboarding series, re-engagement flows, pledge follow-ups)
    • Draft and edit subject lines, preview text, and body copy in collaboration with content leads
    • Test, monitor, and continuously optimize campaigns for better open, click, and conversion rates
  • Audience Segmentation & Analytics
    • Segment lists by interest, behavior, and engagement to ensure targeted outreach
    • Maintain clean, updated supporter databases
    • Track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters
    • Translate data insights into recommendations for improved engagement
  • Deliverability & Technical Setup
    • Ensure compliance with email regulations (GDPR, CAN-SPAM)
    • Optimize deliverability through authentication protocols (SPF, DKIM, DMARC), list hygiene, and sender reputation best practices
    • Work with technical consultants when advanced troubleshooting or integrations are needed
  • Strategy & Collaboration
    • Align email strategies with broader campaign objectives (petitions, calls-to-action, fundraising, pledge journeys)
    • Support integration of email into multi-channel campaigns (social, WhatsApp, website, events)
    • Collaborate with communications and campaign teams to ensure consistency across all touchpoints

Required Qualifications:

  • Up to 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns
  • Demonstrated experience in website management, SEO optimization, and Google Workspace administration
  • Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools
  • Strong grasp of segmentation, automation, analytics, and deliverability best practices
  • Ability to draft clear, compelling copy in collaboration with content creators
  • Familiarity with Google Analytics and UTM tracking for conversions
  • Knowledge of compliance standards and data privacy regulations
  • Strong organizational skills, ability to work independently, and comfort with remote collaboration

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