Senior Fashion Brand Strategist
1 week ago
Company Overview
L2H Curators Private Limited, the parent company of luxury fashion brand Journal by Pranay, is a leading player in India's premium fashion segment. With a portfolio of brands including Vasthralekha and Journal by Pranay, we specialize in creating and selling high-end designer outfits in couture, pret, bridal, and wedding categories.
Estimated Salary: ₹1,200,000 - ₹1,800,000 per annum
Job Description
The Senior Fashion Brand Strategist will be responsible for developing and implementing our digital branding and marketing strategy, managing our social media presence, creating engaging content, and executing targeted digital campaigns to boost brand awareness and customer engagement.
Key Responsibilities:
- Design and execute comprehensive digital marketing strategies to drive brand growth and customer acquisition
- Develop and curate engaging content for social media platforms to enhance brand visibility and user interaction
- Manage and optimize our social media presence across multiple channels to ensure consistent branding and messaging
- Collaborate with cross-functional teams to align marketing efforts with business objectives and goals
- Analyze campaign performance using data analytics tools to inform future marketing decisions
Requirements and Qualifications
- Prior experience in digital marketing, brand management, and social media strategy in the luxury fashion industry
- Strong analytical skills and expertise in digital analytics tools such as Google Analytics
- Excellent communication and project management skills, with ability to work collaboratively in a fast-paced environment
- Bachelor's degree in Fashion Marketing, Fashion Communications, or related field
- Existing experience working with luxury fashion labels/brands and a proven track record of driving results through innovative marketing strategies
About Us
We are committed to fostering a culture of innovation, creativity, and collaboration at Journal by Pranay. As a member of our team, you will have the opportunity to work on exciting projects, develop your skills, and contribute to the growth and success of our luxury fashion brand.
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