Digital Content Strategist for Fashion Brand

3 hours ago


Hyderabad, Telangana, India GA Apparel Full time

About GA Apparel

We are a premier fashion retail group catering to cosmopolitan cities pan-India, with brands encompassing menswear, womenswear, and accessories.

Our team of stylists, buyers, and merchandisers work tirelessly to bring you the latest trends and best designer labels at amazing prices. We continuously look for new brands and products that we think you'll love, and share them with you.

We believe in fresh perspectives and innovative thinking, which is why we always seek creative and motivated individuals to join our team.

We're expanding constantly, evolving into newer and better forms, and we need people who are ready to evolve with us.

About the Role

This role involves performing research on current benchmark trends and audience preferences. You will design and implement a social media strategy aligned with business goals, set specific objectives, and report on ROI.

You will generate, edit, publish, and share engaging content daily, monitor SEO and web traffic metrics, collaborate with other teams to ensure brand consistency, communicate with followers, respond to queries in a timely manner, and oversee social media accounts' design.

You will also suggest and implement new features to develop brand awareness, like promotions and competitions, and stay up-to-date with current technologies and trends in social media, design tools, and applications.

Responsibilities
  • Perform research on current benchmark trends and audience preferences.
  • Design and implement social media strategy to align with business goals.
  • Set specific objectives and report on ROI.
  • Generate, edit, publish, and share engaging content daily.
  • Monitor SEO and web traffic metrics.
  • Collaborate with other teams to ensure brand consistency.
  • Communicate with followers and respond to queries in a timely manner.
  • Oversee social media accounts' design.
  • Suggest and implement new features to develop brand awareness.
Qualifications and Requirements
  • Bachelor's degree in marketing or relevant field.
  • Proven work experience as a Social Media Manager in the apparel industry.


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