Campaign Manager Specialist

3 days ago

Nashik, Maharashtra, India beBeeCampaign Full time ₹ 8,00,000 - ₹ 10,00,000

Campaign Management Expert

  • Develop and execute multi-channel campaigns (Email, SMS, Push, Direct Mail, In-App) to drive business results.
  • Create data-driven customer segments using Adobe Campaign's query capabilities (SQL).
  • Leverage behavioural, transactional, and demographic data to build targeted lists.
  • Personalization & Templates:
  • Configure personalization blocks, dynamic content, and message templates to enhance campaign engagement.
  • Work with creative teams to build responsive, personalized email templates that meet brand guidelines.
  • Campaign Optimization & Reporting:
  • Monitor campaign performance (delivery, open rates, click-throughs, conversions) to inform future optimizations.
  • Conduct A/B testing and provide insights for campaign improvements.
  • Generate campaign reports and dashboards to showcase success metrics to stakeholders.

Key Qualifications

  • 3–7 years of experience in campaign execution and management.
  • Strong knowledge of email marketing best practices (deliverability, compliance, CAN-SPAM, GDPR).
  • Experience with SQL and JavaScript for segmentation and audience building.
  • Hands-on knowledge of campaign workflows, typologies, schemas, personalization, and message templates.
  • Understanding of data flows, customer journeys, and campaign automation.
  • Familiarity with multi-channel orchestration (Email, SMS, Push, Direct Mail).
  • Strong analytical skills and experience working with reporting & campaign optimization.
  • Ability to collaborate with cross-functional teams.
  • Excellent communication and project management skills.

Bonus Skills

  • Experience with Adobe Experience Cloud products (AEP, Journey Optimizer, Adobe Analytics, Adobe Target).
  • Knowledge of HTML, CSS, JavaScript for email template troubleshooting.
  • Exposure to integration with CRM/CDP systems (Adobe AEP, Snowflake, etc.).

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