Lead Generation Specialist

3 weeks ago


Nashik, Maharashtra, India Mentoria Overseas Education Full time
We are seeking a Lead Generation Specialist with proven expertise in Google Ads, Meta Ads (Facebook/Instagram), and other digital advertising platforms. The ideal candidate will be responsible for creating, managing, and optimizing campaigns that drive qualified leads for our overseas education services.

Responsibilities:

- Plan, set up, and manage paid campaigns on Google Ads, Meta, and other relevant platforms.
- Optimize campaigns to maximize ROI and reduce cost per lead.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create compelling ad copies and work with the creative team for visuals.
- Track performance metrics and provide actionable insights.
- Manage lead funnels and ensure smooth handover to the sales team.
- Stay updated with digital marketing trends and platform policies.

Requirements:

- 2+ years of hands-on experience in lead generation campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.
- Experience in running performance-driven campaigns with measurable results.
- Proficiency in lead tracking, conversion optimization, and A/B testing.
- Good communication and analytical skills.

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