
Lead Generation Specialist
3 weeks ago
Responsibilities:
- Plan, set up, and manage paid campaigns on Google Ads, Meta, and other relevant platforms.
- Optimize campaigns to maximize ROI and reduce cost per lead.
- Conduct keyword research, audience targeting, and competitor analysis.
- Create compelling ad copies and work with the creative team for visuals.
- Track performance metrics and provide actionable insights.
- Manage lead funnels and ensure smooth handover to the sales team.
- Stay updated with digital marketing trends and platform policies.
Requirements:
- 2+ years of hands-on experience in lead generation campaigns.
- Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.
- Experience in running performance-driven campaigns with measurable results.
- Proficiency in lead tracking, conversion optimization, and A/B testing.
- Good communication and analytical skills.
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